Many associate this genre of fashion with organic clothing. But wait, sustainable fashion is more than that.
Before the term "sustainable fashion" was coined, terms such as "eco", "green" fashion, and even "hippy" (think tie-dye and hemp) were used.
By the 1990s, with growing consumer awareness of who were the people behind the garments, the terms "fairtrade" and "ethical" appeared. Fairtrade means developing communities have better trading conditions, while ethical garments mean that the workers in the factories are treated fairly and ensured safe working conditions.
Today, fashion brands are also going beyond the "make-use-discard" business model and are coming to realise the value of waste textiles from their production lines or post-consumer textiles. Think Circular Economy - "make-use-recover".
It's All About Choices
To me "sustainable fashion" embraces all these models, but "sustainable fashion" is not just about making sustainable fashion purchases. It is making SUSTAINABLE FASHION CHOICES that fit your values and beliefs.
Not Buying / Not Buying New
The first choice that you can take is reducing your purchases at the mall. Cut down on the number of clothes you have. You can repair torn garments, upcycle old clothes or even swap your clothes at clothes swaps. It's a fun way of spending your time, and did you know that it is very therapeutic?
Singapore clothes swaps - Top Swop holds regular swops
Upcycling workshops - Don't forget I'm holding my next session on 27 March. Sign up here
Repair sessions - Repair Kopitiam
But of course if you really need a "new" outfit, you can go to many of the thrift stores in your area.
List of Singapore thrift stores
If you are buying....
There are many options available:
Fashion from
- Organic Fibres
- Natural Fibres
- Fairtrade Sources
- Ethical Production
- Low Chemical / Low Energy Production
- Zero Waste techniques
- Upcycled techniques (pre and post-consumer)
But remember to do your research.
Look at the brand's website.
What are their values? Are their values aligned with yours?
Are they transparent - do they share information regarding their operations?
Are they certified? And is this of concern to you?
So what are your sustainable fashion choices?
I'll be doing a post on certification very soon so stay tuned!
Here's a list of sustainable brands and stores in Singapore.
You might be interested in my Fashion Designers Do Good series where I explore how they can design sustainable garments.




































































